Critical Mass Media is a leading media research firm specializing in audience intelligence. For decades, we’ve helped broadcasters, content creators, and media brands understand what audiences think, feel, and want—so they can connect more meaningfully, stay relevant, and lead our big cultural conversations.
Insight is only powerful when it drives results. That’s why we go beyond reporting to help teams implement and measure strategic change. Tools like our Topic Rankers and perceptual research help us understand and speak to our audiences’ biggest concerns, while our music mapping and music analytics tools ensure we’re playing the music that best represents the tastes of the moment.
We conduct perceptual research to understand brand and content positioning, and leverage qualitative tools like our focus blogs for deeper dives into audience sentiment. Because our research is “always on,” we’re able to measure shifts in consumer interests, sentiment, and opinions. We test creative and audio content via dials, audience reaction commentary, and deep dives into consumer behavioral analytics. We offer comprehensive creative testing, to ensure that every message hits the mark with its intended audience.