Recent polls show a 13% decline in alcohol consumption across the U.S. over the past two years. Consumers are increasingly turning to soda and other soft drinks—creating a prime opportunity for beverage brands to capture new market share. Radio is uniquely positioned to amplify this shift, with over 80% of radio listeners saying they’re likely to try a food or beverage product they hear about on air. Find out how radio advertising can help supercharge soda sales.

Did you know the more consumers hear an ad on the radio for a product they use, the more loyal and more likely they are to recommend the product? In fact, 86% say “I am more likely to tell others about the product after hearing about it often on the radio.” Check out the latest insights from the Critical Mass Insights Radio Frequency and Brand Advocacy. Learn how using high levels of frequency in radio can drive critical KPI's for your brand.

Nearly 80% of moviegoers say hearing a movie ad on the radio while driving makes them more likely to consider seeing it in theaters, highlighting radio’s power to influence last-minute entertainment decisions. With most tickets purchased the day of the show, radio reaches audiences at exactly the right moment to drive action.

7 in 10 U.S. adults say they’ve switched from a regular brand to an unfamiliar one at least twice in the past 12 months, and consumers are reporting increasing willingness to try new brands. Older consumers, higher-income households, and multicultural consumers are all more open to trying new brands, so now is the time for insurgent brands to reach them, and for heritage brands to remind consumers what they have to offer.

Discover how radio amplifies social media impact with the latest insights from the Critical Mass Insights Radio and Social Media Study. Learn how radio influences consumer behavior and enhances your marketing strategy.

Nearly 9 in 10 holiday shoppers say they notice brands more after hearing them advertised on radio or podcasts, making audio a powerful driver of awareness and purchase intent. Radio and podcast ads also spark word-of-mouth, with 90% of listeners sharing great deals they hear with friends and family.

Radio is a powerful launchpad for artist engagement—91% of listeners say they’re more likely to stream a music artist after hearing them on radio first, proving radio’s influence extends far beyond the dial.

Nearly 70% of bets are placed in the final 24 hours before a sporting event, making radio an ideal channel for reaching bettors when they're most ready to act. It's the perfect way to catch people in the moment with the info they need to place their bets.

Discover how radio supercharges QSR advertising with insights from Critical Mass Insights' latest report. Learn how radio influences meal decisions and drives customer engagement on the go.